Cologne: 30.05–01.06.2028 #thetirecologne

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The Backbone of Digital Tire Identity

RFID Ecosystem

RFID Ecosystem – Enabling cradle to grave business cases for Tires

At THE TIRE COLOGNE 2026, a specially created “RFID Ecosystem Space” demonstrated how RFID technology (identification using electromagnetic waves) is evolving into the foundation for holistic business models in the tyre industry.

This collaborative and neutral space brought together leading industry players to demonstrate practical solutions, exchange expertise and prepare the entire value chain to turn challenges into business opportunities

RFID as the Backbone of Digital Tire Identity

RFID is currently the only standardized and interoperable technology capable of providing a unique digital identity for tires throughout their entire lifecycle.

From manufacturing and logistics to workshop operations, retreading, and recycling, RFID enables:

  • Reliable and unique tire identification
  • Seamless data exchange across stakeholders
  • Increased operational efficiency
  • Improved transparency and sustainability

With the cloud-based Tyre Information Service (TIS), GDSO provides the infrastructure to unlock cross-industry digital services and support the implementation of cradle to grave biz cases.

Experience the Full Tire Lifecycle

The RFID Ecosystem Space offered an immersive journey through the seven key stages of the tire lifecycle:

  • Manufacturing
  • Logistics
  • Workshop operations
  • Retreading
  • End-of-life & recycling

At each stage, participating companies presented live demonstrations of practical, already available solutions enabled by GDSO Services.

Strong Partners Across the Value Chain

The RFID Ecosystem brought together leading innovators and technology providers:

  • Michelin – Pioneer in embedded RFID tire technology
  • GDSO – Driving a global standard for tire digital twin definition and services for data sharing
  • ATEQ – RFID-enabled TPMS workshop solutions
  • Corghi / Nexion – Automated diagnostics and pre-check systems
  • Devel – RFID-integrated tire changing solutions
  • FASEP – RFID-enabled wheel balancing technology
  • EDP – Software solutions for lifecycle data management
  • REGOM – AI-driven recycling and sorting systems

AI-generated diagram of a tyre’s life cycle