| TIRE STAGE |
Hall 6, Booth C40/D41

The TIRE STAGE served as the central platform for technological, regulatory and strategic developments in the tyre and wheel industry. It was aimed at anyone wishing to gain in-depth insights into current trends, new technologies and future requirements.

The TIRE STAGE focused on innovative technologies for the future of the tyre industry:

Through presentations and panel discussions, topics from research, industry and the market were brought together and examined from a practical perspective. The focus was on specific developments that are already shaping the industry today or will transform it in the foreseeable future.

Topics covered included automated and digitally supported production processes, sustainable recycling solutions such as pyrolysis and plasma, modern wheel design using additive manufacturing, and the use of AI, virtualisation and robotics. This was complemented by strategic technology approaches and the use of digital applications in specialist retail and in the HR sector.

Other themes on the TIRE STAGE included:

• Trends and impulses in the aftermarket - market data and trends
• Regulatory considerations: EU Deforestation Regulation (EUDR) / circular economy
• Recycling & new raw materials
• North Rhine Westphalia (NRW) – role model in old tyre recycling. What Germany and Europe can learn from NRW
• Retreading

The subsequent networking formats enabled direct exchange, in-depth discussions and the establishment of valuable industry contacts.