The SERVICE STAGE at THE TIRE COLOGNE was the central starting point in the WALK OF SERVICES and was oriented to trade visitors from the tyre trade and workshops. In the context of panels, trade talks and live demonstrations, concrete content concerning current requirements in the service business were discussed here, and technical, organisational and operational themes from the workshop routine were classified with practical relevance. Hosts were the editors-in-chief of leading trade media, supplemented by contributions from exhibitors and industry experts.

Content was structured along central fields of activity in the workshop and service environment:

• Employees: recruitment, qualification and retention of skilled workers in the tyre trade and in the workshop
• Processes: organisation of workshop processes, increasing efficiency and optimising of existing processes
• Tyre technology: technical developments, requirements for mounting, diagnosis and handling of tyres
• Automotive services: expansion of the service offering, additional services and new business areas
• Recycling: dealing with old tyres, recycling and resource-preserving solutions in workshop operations

The programme points was complemented by live demonstrations that make work processes visible and support a professional exchange on site.

As part of the WALK OF SERVICES, the SERVICE STAGE offered a structured overview of relevant service and workshop themes at THE TIRE COLOGNE.